Strike and Techel

Identity Interactive Design


Two lawyers walk into a bar. Branding ensues.


Barry Strike and Kristen Techel are attorneys that do one thing and do it really well—alcohol beverage law. When they formed their eponymous law firm they wanted a brand presence that demonstrated their unique niche in the law but wasn’t your typical stodgy lawyer stuff. The challenge was to, ahem, strike the right balance between being knowledgeable and personable (which they both are, tremendously so.) Our brand imagery for them is a clever wink toward their area of expertise, while remaining serious enough for fellow lawyer types. Since working with us their firm has more than doubled in size, and their client roster has more than tripled.


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