How to build a brand without destroying a marriage.
A husband and wife winery made up of a serious French winemaker and a fiesty American sales whiz. While it sounds like the plot of a romantic comedy starring Meg Ryan, it’s the true story behind Viver wines. Not only did we embrace this story wholeheartedly, we made it the platform for their brand—the marriage of French and American, old-school and new-school, passion and business, Stéphane and Dana. It’s a brand story that’s uniquely their own and it has provided them with a rock solid foundation as they continue to grow and expand their offerings. That said, Jen still can’t understand a word Stéphane says.